Why are baby clothing brands starting to create matching sets?
I’ve been inside the baby clothing industry for almost two decades, and lately, something interesting has been happening: more and more baby brands—big and small—are shifting toward matching clothing sets. Tops with bottoms. Hat, sock boots, gloves.Romper sets. Seasonal sets. Coordinated looks. It’s popping up everywhere, and it’s not just a trend for “cute photos.” […]